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​As a market event organiser, and a stallholder with a few years’ experience under my belt, I often get asked for advice by people considering giving markets a go themselves. 
I have watched small businesses come and go over the years, and had several first-timers at my own events.
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I like to use the life cycle of a butterfly as a good example of how things can work out for a nascent business – as long as the caterpillar stallholder stocks up on plenty of knowledge, planning, and products before taking its shot at butterflydom, they have a reasonable shot at success.

To help identify levels of experience, we classify our makers according to the following criteria:

Level 0 – Caterpillar – not approved to sell at Wrought but has potential
Level A – Chrysalis or other new sellers – approved to sell on half-sized stalls
Level B – Butterfly – Standard approved sellers
Level C – Sellers approved for showcase spots – experienced makers who have the capability to stock and fill a showcase stall space professionally and attractively, and who can demonstrate a skill or give workshops onsite.

​​Butterfly courses explore the content of the short Caterpillar course in more detail, with particular focus on display and interaction. The following topics will be released throughout 2018 in online format:

• Pricing and signage – the thumbnail test
• Photography for the web – simple tips from a non-photographer
• The market kit – a checklist
• Price point and price range – an overview*
• Dress for success – how to have your stall ace the interview
• Dress to impress – personal presentation and how it should fit with your stall
• Fresh – how to keep your stall display feeling freshly-picked
• Layers – creative repurposing – making a stall display out of other things
• Layers – good bones – how to give your stall infrastructure
• Layers – building and transporting your stall displays
• Layers – access, security, and visual interest
• Flavour – developing your brand
• Flavour – create a fan base
• Hook – reel them in – turning customers into friends
• Selling at Wrought – how does a Wrought maker interact with customers?

* Copper Catkin Consulting courses will give an overview and guidelines on setting product pricing and price ranges. Individual price-setting requires detailed analysis, and is better done one-on-one with a specialist – this service is not offered by Copper Catkin Consulting.

Length:
4.5 hours (includes half hour meal break)
Prerequisites

• enough stock for a full table
• all 5 short courses
• 5MMM
• At least one Wrought market (if Chrysalis seller)

Recommended:

• All available butterfly courses

Bring:

• Stock and any displays, price tags, signage, etc that you plan to use, as if going to an actual market
• Floor-length tablecloth (tables provided)

This workshop focuses on teaching you to improve your own display for stallholders with any level of market stall experience. The aim is to take your current ideas and take them to the next level. We will apply the 5 Copper Catkin Consulting display principles and then brainstorm ideas for improvement, concluding with a goal-setting exercise. 
Outcome:
Stallholders will have a strong concept for their display, and a plan (with goals and deadlines) for making any changes required. Stallholders will be held accountable for meeting their targets by themselves, and the rest of the group.

​Prerequisites

• all 5 short courses
• 5MMM
• Caterpillar sales course (if new seller)
• At least one Wrought market (if Chrysalis seller)

Recommended:

• All available butterfly courses

Bring:

• Comfortable shoes

This workshop is recommended for sellers with any level of market experience, or difficulty making successful market sales. Even with retail experience, selling at markets can be difficult.
As with the caterpillar course, we will focus on role-playing in pairs to get comfortable with different customer types, then we will brainstorm our ideal customer for our products. We will review cash handling and the mechanics of a sale, with more detail about inventory management, payment methods, and customer delighters.
We will also practice dealing with difficult customers, disengaging from talkers, and how to cope when friends visit our stall.
Outcome:
Stallholders will leave with a clear idea of how to interact with a range of customer types, and a better sense of their own ideal customer, and how to attract them and turn them into loyal followers. They will also have confidence in their ability to manage the sales process, and gain some tips and tricks to delight the customer.

My husband and I work very hard. When we’re not working on Copper Catkin stuff, or Wrought stuff, or Petone Winter Markets stuff, or any of our other projects, we’re doing housework, working on our lifestyle property, looking after our pets, or working at our actual day jobs – I’m between contracts, but George works full-time hours as well as everything else he does!

We’re not very good at taking time to just enjoy each other’s company and have a break – so for 2018, we have decided to make sure we have regular dates.
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One such date was a trip out to Pauatahanui on January 13th. We had brunch at a local cafe, then we went blueberry picking at a PYO (pick-your-own) orchard. Neither of us has done PYO blueberries – we’ve both helped harvest fruit and veg from large family gardens, but nothing on this scale. It was a lot of fun, and we highly recommend it!

We got home, and made many things with blueberries in them, and then froze the rest of our considerable haul – it took 2 hours to pick them in the incredible summer heat, but we have savoured every berry since!

I have had a couple of practice runs with my new time lapse set-up, but I decided that this was going to be the big one – the end-to-end process time lapse, from photo ideas all the way through to finished jewellery items. 

Before I got started, I made sure that I had the right kind of audio – I knew from previous experience that the length of this clip was going to be much longer than most of the audio tracks I would be able to source, so I spent some time on the free music archive looking for some good matches, and I was lucky enough to find Ian Sutherland’s “Behind The Lines (Alternate Version)”:

The next step is the easiest to explain, and the most time-consuming to do – I scanned, tidied up, and coloured the images digitally. Then, I used the initial drawings to build fabric repeat designs.

Because I didn’t film or record this part of the process, I had to create a little animation (my first!) to represent the process. I made a separate clip of it to test it, and then incorporated it into the final video once it was up to scratch (my standards aren’t too high yet, as you can see!) #closeenough

I absolutely love the way it has come out – the earrings look amazing, and I’m looking forward to seeing how the fabrics come out!

After a great many more hours of battling the application and my own very steep learning curve, I had a rough cut to show friends. I took their feedback into account, and tweaked it as best I could. Here’s my ‘final’ version – I hope you enjoy it!

​An American friend of mine has been struggling through some pretty tough times recently. She’s dealing with serious family illness, and all the horrible internal politics that go with it. I’ve been watching developments helplessly from here in NZ, wishing there was something I could do – but there simply wasn’t anything more than giving support through the internet. 

She comes from a place called Lake Havasu, Arizona. A local publication there runs a column called ‘orchids and onions‘, where residents can express their gratitude or vent their frustration by assigning orchids or onions to someone. Since she has been back home with her sick relative, she has used the format in her own Facebook posts, and it caught my imagination – mainly because I have a tendency to have a black thumb, and no meal I make is complete without at least one member of the onion family! It’s rather a lovely motif, though, and the imagery kept coming back to me as I thought about what might be a nice thing to cheer her up.

Although the orchids represent the positive, and the onions the negative, I chose to combine them in a philosophical “when life gives you lemons”-style design. You take the good with the bad, and you try to make something pretty out of it anyway. That’s kind of her signature move. She’s a tough chick, and she handles a lot of difficult things without losing touch with what makes it all worthwhile.

I wish that I could share some photos with you of her lovely home – she has been doing an inspirational job of decluttering her life, and her carefully-curated home reflects her efforts beautifully. As a result, I know of her passion for teal turquoise shades, and her love of orchids – so I had both subject matter and colour scheme covered. I hope very much that my designs will fit with her aesthetic!

After consulting my friend’s husband, we decided to go ahead with a design to match one of her favourite orchids on a teal background, and that I would send it to her on one of Redbubble‘s throw pillows – so I got started with a plan in mind.

Onions posed no challenge – I have drawn them many times, and as most people would be, I am intimately familiar with their structure, so the only thing I needed to do was decide what kind of onion to draw, and what colour. I settled rapidly on red onions, to go with my friend’s favourite orchid (photo credit to her husband).

After a lot of research and practice (including actually tracing some photos to try to learn more about how the flowers worked), I managed to gain enough of an understanding of the structure of the orchid flower to make some decent sketches, and the design evolved rapidly from there. 

Once the colours started to work, the design really came together quickly. I couldn’t decide on the best background colour, though! The turquoise is wonderfully lurid – but what if it’s not the right shade? But the moss didn’t quite pop enough… 

Once I used the Redbubble mock-up feature, it became abundantly clear that the turquoise was the best choice. I decided to give her a set of two cushions, and as a result, I now also have a new stripe in my arsenal – win/win!

The cushions are already winging their way to her place as we speak – one of the things I love the most about working in the digital medium! A day’s work and a site like Redbubble, and custom-printed cushion covers can appear on the doorstep of a friend to give her the comfort that I can’t give from the other side of the world.

UPDATE: They’ve arrived!!! And they look amazing!

Cat: What are you looking for from this half-hour online brainstorm session, Joanna?

Joanna: What I’m interested in:
1. How to make my stall more “professional” – considering all my items are handmade, how can I improve on my image?

2. What do you see working/not working as it is set up now?

3. Height – this is something that I have struggled with as my products are mainly flat! I’ve introduced the bib hangers to help with this.

I have two layouts:
1. Single trestle table

2. Double trestle table. This is when I share with a friend, but my portion is the same layout as a single. Her items are more bulky than mine (quilts, bags etc) so we can hang things up etc. This is usually a gazebo setup.

Cat: To start me off, I performed my ‘thumbnail test’. I looked at a thumbnail-sized picture of the display and noted my impressions.
The stock itself is neatly displayed and well made, but the overall effect is that the stall looks a little jumbled, and part of that is because there’s no unifying feeling for the stall display colours underneath the stock. 
​I started by pulling out the main colour impressions of the display – and it was quickly evident that there were too many things going on.

I grabbed a couple of the colours that I had identified, and made a collage board of things she could use instead.
Black is almost always the right choice for a good tablecloth colour, but in this case, it was too stark – it didn’t look like a stall featuring baby wear. 
The hangers and the blonde wood were my favourite elements of the original display, so I used the bib hangers as a starting point for a quick example colour scheme, and then I included her existing neutral wood and brown paper elements to give her stock a backdrop against which to pop. I suggested replacing the generic black baskets with vintage suitcases, painted crates (using her own colour choices), and repurposing old, mis-matched picture frames from op-shops for her price signage.

Once we had established a potential colourway to get the stall ‘dressed for success’, I then started to look at the next issue – the lack of dynamic height in the display. I talked about using fruit stalls as inspiration – stacking and tilting the crates to get the maximum use out of their depth, as well as having an easy, modular set-up for different display requirements at different locations. I Googled some image examples to illustrate my point.

Following on from the fruit stall example above, I suggested that part of the ‘jumbled’ look could be due to the way that the stock was set out. 
When you have all kinds of colours, there are two things you can do to freshen up the look of the stall:

1. limit your palette
2. sort by colour

So in the first instance, you make sure that if you have the colour orange in your repertoire, you only have ONE orange. Multiple shades of the same colour, when using a lot of colours, can look like a mistake. Streamlining your colour choices ads a visual appeal and makes the products stand out more clearly.
If it suits the product, limit yourself to a specific palette – a range of 3 or 4 specific colours, from which you do not deviate.
Alternatively, if you’re like me, and your product requires a lot of shades of colour, sort your stock like a rainbow.

Now that the hard part is done – the stall is dressed to kill, the stock is looking fresh and appealing, the dynamic layers make the best of the available space, the display itself fits the stall’s flavour – how do you reel the customers in?
It’s both simple and complex, and depends entirely on the individual circumstances. Each maker will have a different style, and therefore, a different hook.

At Copper Catkin, we have several quiet signature items that are part of our display, and make us recognisable long before people get close enough to see individual stock items – we use the ‘grass’ rug, a variety of natural wooden pegs, our Miss Match stripe, and, of course, our favourite vibrant green. ​

For PoppetMade, I suggested the use of a signature colourway plus possibly a signature shape -for example, a balloon-shaped chalkboard to match the balloons in the existing logo. 

​That kind of simple touch is what sets you apart from all the other stalls that look like chain-store window displays as a result of using unaltered chain-store items in their display. This works for the occasional stall, but for the vast majority, it just makes them and their products fade into the general ‘market’ impression – and that’s absolutely not what you want!

Now, here’s the fun part – it’s all well and good brainstorming ideas and throwing pictures around, but it’s all hot air unless you take those ideas and run with them – and Joanna did just that!
This is the most successful transformation that I have seen yet (images supplied).

I think we can all agree that this is an incredible makeover – and in only a week or so! 

Yes, bearded fashion-plate ladies. 

So I have been watching a lot of Drag Race and Project Runway for company while I work, and whilst most of my designs have been fairly PG and ‘normal’, if quirky, every now and then, the full-on whimsical side has to get an airing. So, here are some ‘fashion’ poses with a beardy twist. ​I’ve been drawing this kind of elongated figure since I was a kid – it’s fun!

I’ve given them a sneaky soft-launch in the jewellery, mainly because I just didn’t have the time to post about them!

I admit, I also get a bit bored with the ‘standard’, mainstream options for sewing projects, so I am making these available as colour-cut-and sew dolls! I’ve just finished drawing the backs, too. Parental guidance recommended. They will be available in colour-cut-and-sews within the next month or so – keep an eye out for them!

I’ve made a commitment to myself to spend some more time with family and friends, so this fortnight, I went and spent some time drawing with my niece. I had two design ideas locked and loaded, as it were, so I printed out some inspiration photos to bring with me. I gave Miss R first choice – she chose the bumble bees and clover, so I had the ​Kererū. Here are some of our inspiration photos.

We worked on blocking in the major elements of a composition, looking at relative scale, and how you interpret what your eye sees and use it as inspiration for a design, rather than copying (or tracing!!) exactly what you see.
People seem to assume that I draw my images by tracing, or drawing over a photo in a different layer of an image editing programme, but I draw on paper by eye. If I superimpose my sketches over one of the inspiration photographs, this becomes very apparent!​

I worked on paper and combined several inspiration pictures into a single design, starting with a pencil sketch, which I then inked.

As usual, I scanned and coloured the images using MS Paint, but this was a much more complex composition – usually, it takes me around half a day to take a design from initial scan to completion, but these took almost four times as long.

This is a much more involved repeat than I usually use, so it took a lot of fiddling to get it where I wanted it to be. I used placeholder colours to help differentiate between the different zones while I constructed the design. Once I had a final version, I worked on the ‘real’ colours.

And after I finalised the colour scheme for the main design, I added in background colours and patterns.

Meanwhile, my niece had created and inked her two-page repeat. I took the drawing home, scanned it, joined it up, and this is what we had:

To demonstrate for her how the next step can work, I coloured it, created a more complex repeat using the elements of her design, and uploaded it to Spoonflower so that she could see how it would look.

Next time, we will swap inspiration packs – or even do something different again – but at least now Miss R understands how to design a repeating pattern, so she can take much more control over the process in future. I look forward to seeing what else she comes up with!

In the meantime, look out for the new ​Kererū ​design as jewellery and fabric, and even colourables, soon!

It’s been some time since my last Copper Catkin Consulting post – apologies! Life has been very busy recently – wonderfully so, but it all takes up time! I have been making some changes in my own life, and in my displays (as always), so I thought I would share one of my techniques with you.

A while ago, I developed a technique for making small changes in my life (at whatever level) that has been a great help.
It’s a simple principle – add one, remove one.

Step 1 – make a list of all the small things you want to do more regularly – this could be as small as checking the mailbox every day for exercise, planning your outfit the day before to save time in the morning, or as big as a 5km run. Entirely up to you!

Step 2 – make a list of all the small things you want to do less – for example, buying coffee, having second helpings, spending too long in bed in the morning…

Step 3 – choose one to remove, and one to add. You can do a daily change, or a weekly change, or both – but make them sustainable, and incremental. For example, don’t quit coffee entirely in one go – remove on bought coffee a day. And don’t add huge changes, either – add one gym session a week, not 5.
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Step 4 – every week, build on your progress – add another pair to what you’re already doing. If one becomes redundant, or too easy, upgrade it by ramping it up a notch, or replace it entirely.

As crafters and makers, it’s easy to get caught up in all the creativity, and forget to maintain our stall itself. This is a great opportunity to apply these principles to your display.

We all know about taking photos of our stalls every market, so it’s time to do the thumbnail test.

Look at your displays critically, and list the things you think you should improve. 
Add things to the list that you keep meaning to do – repaint that stand, fix that handle, reprint that sign, refresh your business cards…

Sort the list into ‘NOW’, ‘SOON’, ‘LATER’, and ‘NEVER’. You may not have anything in some of the categories – but use the priority to determine which elements are most urgent.

There are always areas where we have too much of something. Do you have too many things on your table? How about your workspace at home or in your workshop? Do you have too many sales channels? Too many product lines? Do you spend too long on something? 

Your changes can be daily, weekly, or monthly – but they have to be fairly regular for this principle to work. If you have bigger jobs that you perform on an ad hoc basis, such as a major spring clean or a destash, use a Kanban board to track them – then you can put them back into the ‘to do’ list when they’re completed, until you need to do them again, or put them out of your mind entirely if they were a one-off task.

Your remove and your add should really work together, to feel effective. They don’t have to be at the same frequency, though, for example:
​Remove: 
30 minutes of Facebook time-wasting per day
Add:
​30 minutes of Facebook post scheduling per week

I like to track my success in a spreadsheet, but sometimes, as I’m only accountable to myself, I lose motivation. Post your targets on Facebook or in our stallholder VIP group, so we can help hold you accountable for staying on track!

Stay involved – you really need to add a new pairing regularly until you reach the target – so if your target is weight loss, you should be adding and removing a new pairing every week until you have changed the bad habits into good ones – and then look for new pairings to help you keep going.
The same applies with your stall displays. Once your stall is looking its best, is there something else you can improve? How about your pack-in and pack-out processes? Does your car need a clean-out? This is also the time to look at new product lines, because everything is running like a well-oiled machine.

Tell us what you’re going to do in the comments!

As with my water lilies, this design was inspired by some amazing travel photos taken by my stepfather. I like to challenge myself to use new palettes, and these photos used beautiful shades of orange and green that I usually don’t incorporate into my artwork.

Some time ago, I ordered some ring bezels on a whim because they looked like they were going to be an amazing metallic lime green… but when they arrived, they were more of a blue-green. I put them away to wait for the perfect project – and here it is!

I’m working my way through old seasons of Project Runway, which I find to be great company for creating. In the episode that I was watching while I was drawing my tiger lilies, the designers were creating an outfit inspired by the botanic gardens, so that was fortuitous.

I sketched out the image quite quickly, and then got it coloured and printed, and the cabochons curing by the end of Season 5. The colouring process was interesting – as I mentioned, these are not my normal colour choices – but it came out even better than expected – and, fortuitously, an excellent match for my ring bezels!

My laser printer has been printing a kind of strange ombre effect recently – I think we may have accidentally stored some of the toner on its end instead of sitting flat. At first, it annoyed me, but I have actually come to really enjoy seeing the surprise effects – look how cool the printouts were!

When I realised that I had exactly 20 ring bezels, I knew that these were the perfect treat to include in the goody bags for Craft Central this weekend. So they will be a strictly limited release, exclusive to the first 20 people through the door at 10am – if you want to get your hands on one, make sure you’re early to score a place in the line!

​Sometimes, it helps to look back at where you came from to help understand where you’re going next. Copper Catkin is only just over a year old, but I have been making things my whole life.
This post is a bit of a summary of how I got here – my ‘market cred’, if you will.

I started out with a bag of beads that I bought on Ebay for an ‘imaginary wedding’ – I worked in a call centre, and spent a lot of my time building daydreams to keep me sane. It ended up being really useful – I had planned so many imaginary weddings that, when it came time to plan my own, I had some great ideas all ready to go! My wedding was also a catalyst for my move into fabric design.

​As any crafter knows, it’s a highly addictive – and expensive!- pastime. 
I started selling earrings from my desk at work to cover the cost of buying more beads, and in a few months, I had the stock to take on an Actual Market. It was time to come up with a brand name. 

I had recently finished my Honours degree in Classical Studies, so I decided to use the name of the obscure Etruscan figure which had been the topic of my research – Phersu, from the Tomb of the Augurs in Tarquinia, Italy.

My branding went through several iterations, over the years. It started out inspired by Etruscan lettering, and using the silhouettes I had developed as part of my thesis.  These remained a constant throughout, even as the fonts and design concepts changed.

I took a hiatus when my job became too demanding for Phersu Dancing to feel like anything other than work (which was just awful). I had my whole look refreshed and redesigned – and then decided to launch Copper Catkin instead. Sigh. It looked amazing, though!

I started off making beaded earrings and necklaces, but I got frustrated with being unable to add my personal touch to the beads. I didn’t have the budget to become a glassblower, or to learn to make beads in other ways, so ​when I stumbled across glass cabochons, I knew I had found my niche. Back then, there were very few people making that sort of thing – and those who did, used resin. My beautiful glass pieces stood out from the crowd, and I gained a loyal following of market regulars.

I started out using ephemera, and then my own photos and collages. I started to use my own artwork when I noticed that others were starting to do similar things (especially with the generic ephemera). I created several ranges of drawings – my Aviatrices for airshows, my DisDerbya Roller Derby Zodiac series (inspired by a craft swap challenge), and my Maori women range (inspired by the gaps in my own knowledge about NZ women).

I participated in Felt Aid, to help raise funds for Christchurch after the first earthquake (September 4th, 2010). I donated my own pieces, from an artwork I created especially for the initiative, but I also donated a lot of time as a volunteer administrator of the Feltaid store. It was a great deal of work, but it was also hugely rewarding. We revived the store again after the second, bigger earthquake on 22 February 2011.

Another fundraiser initiative was to help a good friend get to Australia to see a specialist for her rare illness – Dercum’s Disease. Together with several others, we were able to raise enough to help pay for airfares and accommodation.

Last year, I helped Wellington Rabbit Rescue raise the funds required to cover printing costs for a range of fundraising merchandise to help cover vet bills.
I created the artwork, including curating all the merchandise items and managing the funds, organised the filming of a Fundrazr video, organised a craft market event to launch the campaign, including an appearance by Mojo Mathers, MP.

​We successfully raised funds to cover more than the amount required, and my designs are still being sold today. Because we covered the costs in the Fundrazr campaign, 100% of every sale goes straight onto the vet bills, to help WRR help the bunnies.

The impetus to draw and make things from my drawings continued from there, and continues to this day. 

As well as selling my own creations at craft markets, I also decided to launch a side-business to help stallholders improve their displays. So many people loved the displays that I build, and the way that I have a point of difference from other stalls. Copper Catkin Consulting was born.
My clients were interested in ‘coaching’ markets, so I started to explore the possibility of running small markets. The aim was to offer pre-market coaching, with a post-market debrief – but the Petone Winter Markets turned into a full-blown craft market instead, and this first series of three (July, August, September) was surprisingly successful. There is such a lack of events in the Hutt valley that there were more than 80 more applications than I could accommodate.  I hope to find a suitable venue to offer 6 indoor markets in 2018 – April, May, June, July, August, and September.
In the meantime, as it is definitely no longer winter, I have launched my new markets, Wrought.

I’m going to take you on a tour of my market stalls and display units over the last decade. I started making jewellery in 2007. There were a lot of changes in my life – I graduated with my honours degree in 2005, then moved into full-time retail while I looked for a job that would justify my degree. In 2007, I moved from the shop floor to the office, and out of a job that gave me both the technical and creative balance that I needed. My first office job made me deeply unhappy, and then I started making earrings. A year later, I moved to a better office environment. This positive move led to my rediscovering my creative side. I started wanted to paint and draw again, and my jewellery-making ramped up.

When I first started making beaded earrings, I had no idea how to show them off – so I used a lovely old vintage tin. It was about 20cm in diameter, and I hung my little beaded earrings around the edge, until they were clustered so thickly that it was impossible to identify where one pair ended and the next began. It was time to find another resolution.

Roderick was a case of necessity being the mother of invention. I knew what I wanted, I knew my limitations, and I worked within those parameters. Roderick was all about being an earring tower for loose earrings; he was then followed by his brother, Frederick, who had panels with hooks, upon which I hung my packaged earrings and pendants.

Both displays come from the same simple design – an elongated box with a carrying handle on the top, wrapped in wire mesh, attached to a base with a lazy Susan. The whole upper segment rotates cleanly, and allowed me to use the otherwise wasted vertical space on the table.

Like a Madonna of the craft market world, I am constantly reinventing myself. Here is a quote from a post from 2010, just after I built Greg (who is now 7 years young, and still going strong!) that talks about my evolution so far.
“How you serve up your creations is just as important with crafts as it is with food.”

It’s not just packaging – it’s also about the display units. I built a variety of displays – Roderick and Frederick, then Greg, then Zavier (he’s Z-shaped). After that, I built Victoria and Albert. 

I have a couple of photos of Albert – but all my photos of that time period are locked on an inaccessible hard drive! I have no photos of Victoria that I can find, which is heartbreaking.